Some straps have stood the test of time in our catalog, holding a spot in its pages since our first issue was published. Other newer designs have experienced ground breaking response since being introduced. Then there’s some of our old time favourites.. straps we believe deserve a little bit of the limelight because we believe in them that much. That’s what this section is for.. Stellar straps that have stood out, and straps you need to know about. We have included more pictures and history on each of these straps so you can see the brilliant detail that goes into them. Take a look and you’ll see why these straps have been singled out, with focus on style, quality and strength, each and every one of them deserves to be here.
As players, we want our strap to reflect our style. Just like the lyrics we write and the chords we play, our guitar and the strap we choose are very individual to each of us. In our Lookbook, you’ll be able to see a selection of our straps being worn by players like yourself. We’ve left all of the guess work out on how the strap will look once it’s over your shoulder by using both a front and back view of each strap so you can see exactly how it drapes and hangs. Shopping for the right strap just got a little easier.
Our Featured Bag section gives you a closer look into the detailing and history of some of our most coveted gig bags. From our classic leather guitar and bass bags to our new distressed series, if one of these bags isn’t already on your wish list things are about to change. We’ve incorporated more pictures and more details about each design so you can make an informed and confident choice when buying a new bag. Let’s face it, after protecting your guitar better than anything else, the only thing left that matters is looking good… Our cases do both. The bags featured in this section are too good not to get some special attention. Take a look and you’ll see what we mean.
Every strap we build is made by hand, they always have been and always will be. Using old world leatherworking traditions, coupled with some of the latest technology in textile manufacturing we have struck a beautiful balance of old and new. The attention given to each of our straps in every process of manufacturing by our skilled tradesmen and women is unparalleled. We love what we do. Creating beautiful straps that you can count on, in designs that reflect your individual style means everything to us. Take a peek inside our factory and see just how many pairs of hands go into the building of each and every strap. It’s pretty incredible. We are proud and excited to show you around.
In this section you will find the nearest Levy’s dealer in your area. All of our dealers have 100% access to our entire product catalog, so if the strap you can’t live without isn’t on their rack, they can definitely order it in for you.
Our newest ad campaign ‘Your Strap. Your Style.’ is designed to reflect you, our diverse and collective customer. Your guitar strap is an extension of you, like the music you play, it reveals a piece of your spirit.. individual and unique. To capture this, we asked each player featured in our ads to wear their own clothes, select their own strap and play their hearts out for us on set with their own guitars.. we were just there to take the pictures. Through these ads, we portray diversity, similarity, uniqueness, and a genuine love of playing. These are all things we love about music and hope to sustain in our own way with the straps we have made and continue to make that speak to your style.
We’ve been building your straps for over 40 years, and from day one we have loved what we do. Family owned and operated, Levy’s was first opened by Dennis Levy in 1973. Dennis opened his business with a handful of leatherworking tools, a pocketful of change and a passion for building the best. Regardless of the product, whether it was a pencil case or key fob (which happened to be two of his first products) or a guitar strap and gig bag, building the best has always been his number one focus. As if it were part of our DNA, the same passion runs through the veins of his wife Cheryl, brother Harvey and children Danica and DJ who have all joined him over the years in creating the most beautiful and dependable guitar straps you’ve come to know and trust.