Features
Product Description
Features
Product Description
Features
Product Description
Tampa, FL – They say laughter is the best medicine. But for many veterans suffering from post-traumatic stress disorder (PTSD), musical instruments are truly the best medicine. With this in mind, and in honor of Veterans Day, Levy’s®, an iconic music brand known for high-quality guitar straps, partnered with Guitars 4 Vets to honor the faithful service of military men and women with two signature “G4V” straps.
Guitars 4 Vets, founded in 2006, and which calls many musicians including Tommy Emmanuel among its ambassadors, is dedicated to providing free guitars, lessons and accessories to veterans struggling with PTSD, physical injuries and other emotional distress as a means of therapeutic healing.
According to several sources, including research published by the U.S. Department of Veterans Affairs, music therapy has shown positive results in veterans suffering from PTSD. Guitars 4 Vets was specifically founded on the belief that music therapy can help veterans, as co-founder Patrick Nettesheim witnessed from many veterans firsthand, and is evidenced in its slogan, “The Healing Power of Music in the Hands of Heroes.”
“We’re thrilled to partner with Levy’s again this year to continue to support veterans and bring the healing power of music to our nation’s heroes,” said Patrick Nettesheim, Co-Founder, Guitars 4 Vets.
Crafted in Nova Scotia, Canada, the G4V signature straps (MPG4V-007, MPG4V-005 – pictured) are constructed of strong, lightweight polyester and feature a custom dye-sublimation printed “G4V” logo design with black backing. Stylish, arrow-shaped, genuine chrome tan leather on both ends contain pin hole stitching to prevent stretching and feature debossed G4V” and Levy’s logos. The strap measures 2” wide and will adjust to a maximum of 65” in length by virtue of its tri-glide sliding adjustment
“Levy’s is proud to partner with Guitars for Vets,” stated Crystal Morris, Founder and CEO of Gator Co., parent company of Levy’s. “Their mission of bringing the healing power of music to our nation’s heroes aligns with our values and the importance of supporting our communities.”
The G4V straps will be available online here:
Gator Shop
Levy’sLeathers.com
Images and video available in the media download center here – credit Levy’s®
For media inquiries, please contact marketing@gatorcases.com
Our best-selling line of straps calls back to our rich heritage of straight-forward style, featuring solid colors and understated designs in suede, leather, cotton and polyester.
Our Heirloom series is more than a strap. It’s a legacy, crafted to last a lifetime. A companion, built to be played on, and passed down from generation to generation.
Defined by the iconic, unique Levy’s Walnut Patch, the Signature series is the hallmark of quality, and a known commodity, instantly recognizable by musicians everywhere.
The tanning of leather is an art much like winemaking, and as such, there are slight variations in color and texture from dye-lot to dye-lot, from hide to hide, and even from one section of a hide to another. Therefore, every leather item Levy’s manufactures is truly unique.
Carving (veg-tan or vegetable-tan) leather – uses a combination of tree bark (usually the bark of the live oak tree) and water to create tannic acid baths in which the raw animal hide is immersed. The hide is soaked for seven days in successive baths of varying concentrations of tannic acid. The resulting leather is called veg-tan or carving leather. Its properties are such that it can be embossed or carved more readily because of the firmness of the leather. Shoe soles and saddles for horses would use veg-tan leather. Levy’s uses veg-tan leather in its tooled guitar straps and other designs. This is the most expensive leather we use.
Genuine (chrome-tan) leather – is any leather in which a combination of chemicals are used that breakdown the fibres of a raw animal hide transforming it into leather. This process normally takes 24 hours. Most shoe uppers are made from chrome-tan leather because it can be shaped without cracking. Levy’s uses this type of leather in its entry level straps. This is still top grain top quality leather; however, it is usually less expensive than veg-tan simply because the process is less expensive. The chrome-tan leather Levy’s uses is surface dyed.
Garment leather – This is a trade term, not a leather term. Garment leather is actually a chrome-tan leather that has been treated with softeners to make it more mellow and is usually thinner than our regular chrome-tan leather. Levy’s garment leather is usually drum dyed so the color fully permeates the leather.
Suede leather – is chrome-tan leather that has had the top grain surface taken off. The resulting underneath piece is then re-tanned, softened and the tiny hair cells buffed to give it the soft nap characteristic of suede.
Nubuck leather – is chrome-tan leather that has had the top grain surface buffed to give it a dull finish.
Other leathers – There are two other types of leathers that manufacturers use: finished splits and bonded leather. Levy’s does not use these leathers.
Finished splits – are hides of leather that have had the top grain surface taken off in the same process that is used to make suede; however, instead of re-tanning and bringing up the nap, an artificial top-grain looking surface is applied to one of the sides.
Bonded leather – is much like particle board. Leather dust and particles (a by-product of the leather making process) are combined with glue to create a leather-like material.