At 2020 Winter NAMM in Anaheim, CA, Nita Strauss, famed musician and touring guitarist for Alice Cooper, previewed her first signature strap with Levy’s Leathers. The collaboration between the legendary strap brand and one of the most celebrated female musicians in the world led to a one-of-a-kind piece of rock-and-roll merchandise poised for global success.
Strauss created the design to complement the colors of her signature ‘Jiva10’ Ibanez guitar that launched in 2018. The black and gold Baroque design (pictured right) prominently features her swirl icon and her signature is foil-embossed on the leather ends.
“I wanted to make a statement with this strap, and it made sense to partner with Levy’s on this project,” said Strauss. “They’ve been making and crafting straps for over 40 years. They understand an artist’s needs, and I can’t wait to release my signature strap to the world.”
“We’re so excited about the Nita Strauss signature strap,” said Jen Tabor, Levy’s Brand Director. “Nita is a music icon. She’s been a champion for guitarists around the world, is a trailblazer for female musicians, and we are honored to partner with her on this very special strap.”
The Nita Strauss signature strap by Levy’s is anticipated to hit the market in March. They will be available from authorized dealers of Levy’s.
Fans can see Strauss on Alice Cooper’s tour, kicking off Feb. 8,
in Perth, Australia.