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Press Release – Levy’s at the CMT Music Awards

Tampa, FL – Levy’s® will be worn by various artists performing in the 2021 CMT Music Awards on Wednesday, June 9th at 8p/7c.
 
Levy’s® worked with the musical director of the CMT Music Awards to outfit performers in various Levy’s® guitar straps that match each artist’s personal style. 

One of the straps is from the exclusive Right Height™ line with RipChord Technology™ which allows artists to adjust their guitar on the fly without having to take the guitar off. Other artist selections include a Western style, print designs that are as bold and unique as the artist wearing it, popular straps made from hemp, and signature, hand-crafted, iconic styles that have made Levy’s a household name in music.

“We are so excited for Levy’s to be a part of the CMT Music Awards this year with such talented artists especially as live events come back,” said Crystal Morris, CEO of Levy’s. “It’s an honor to be included in such a prestigious show that is adored by fans and music lovers!”
 
The star-studded CMT performance lineup consists of names like H.E.R., who will make her first CMT Music Award appearance. She will perform with Chris Stapleton. Additional artists of the show include Hailey Whitters, Niko Moon, Blanco Brown, Lainey Wilson and Dylan Scott. Hosted by superstars Kelsea Ballerini and Kane Brown, the 2021 CMT Music Awards two-and-a-half-hour show airs Wednesday, June 9th at 8p/7c on CMT, MTV, MTV2, Logo, Paramount Network, TV Land & CMT Australia.

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Press Release – Best In Show WNAMM 21′

PRESS RELEASE: FOR IMMEDIATE RELEASE Tampa, FL – The winning streak continues for Gator Co., parent company of Gator Cases, Gator Frameworks and Levy’s®, leading brands known for exceptional product and innovative designs. Three new products won at the 2021 NAMM Believe in Music event, following up on wins in 2020 and 2019. In the Add-Ons and Accessories category, two of Gator’s closet hanging storage solutions for guitars received honors: *

Gator Cases Closet Hanging Guitar Bags *

Gator Frameworks Deluxe Closet Hanger Yoke for Guitars

In the Gotta Stock It category, Levy’s® won for its creative and unique offering of Guitar Strap Converters for Bags.

https://www.youtube.com/watch?v=fGBjidmej7g

“We make products people need and ask for,” said Rob McCoy, Director of Product Management. “People want more space, especially now. Some people have a lot of guitars and need safe places to store them. So, we designed the ideal closet solutions perfect for college dorms and small apartments to address those needs. We want to solve problems for people and are always thinking of new ways to do that.”

“Levy’s^® makes such beautiful guitar straps that people have loved for decades,” McCoy continued. “People like custom designs, and Levy’s^® guitar strap converters are a very cool way for people to show off their style in a new and different way.”

“We are so honored to win this year’s Best In Show Awards at NAMM,” said Crystal Morris, Founder and CEO of Gator. “This is such an important tradition in the music industry. The Gator team has put so much thought, effort and passion into these products, and this recognition is icing on the cake.”

The Best in Show award was held January 25 at NAMM’s Virtual Believe In Music show. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, the ceremony spotlights products, services and technologies that are expected to make a big impact in the market and industry.

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Press Release – Gator’s Multi-Use Face Masks for Eating and Drinking While Staying Safe In Public

Tampa, FL – Gator introduced new multi-use double-layered face masks, perfect for eating and drinking in public.

Originally, the masks were designed for musicians to allow them to play their instruments while wearing a mask that helps reduce the spread of aerosols. The patent-pending design adheres to recommendations from the NFHS study on aerosols*.

The masks, however, quickly became the perfect mask for lifestyle and leisure activities for anyone because its front-flap opening allows for eating and drinking while still wearing the mask.

“What makes our mask unique is that our team designed a patent-pending solution that uses magnets to keep the mouth flap open and closed,” said Rob McCoy, Director of Product Management. “This allows you to eat and drink comfortably and easily while helping to mitigate the amount of aerosols.”

“Gator was attentive to our recommendations from the International Performing Arts Aerosol Study,” said James Weaver, NFHS Director of Performing Arts and Sports and Study Chair. “They took a listen-test-and-learn approach to create products that effectively address the findings of the study.”

The masks are available in youth and adult sizes and have adjustable straps for comfort. The masks are also reusable and hand-washable.
Images and video available in the Media Download Center below – credit Gator Co.





For orders or sales inquiries, please contact orders@gatorcases.com​ or 813.221.4191.

For media inquiries, please contact marketing@gatorcases.com.

*National Federation of State High School study on aerosols – www.nfhs.org


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Levy’s New Releases

Levy’s introduced new additions to its accessories and strap line this year. With creative features like the Guitar Strap Converters and Thai Guitar Straps, Levy’s is sure to impress.

First in the lineup of new releases are the inventive Guitar Strap Converters. The Guitar Strap Converter Series introduces a whole new element of styling handbags or purses by transforming one’s favorite guitar strap into a shoulder strap. Fashioned from durable garment leather handcrafted in Novia Scotia, the converters are built to last and are available in black or dark brown leather colorways. The converters are sold in pairs and provide the perfect accessory for most handbag styles, including (but not limited to) satchels, totes, shoulder bags, athletic bags, messenger bags, cross-body bags, laptop bags, and camera bags.The converters can be used with hard-shell cases containing strap rings, such as band instrument, tablet or camera cases.

Levy’s also introduced leather and cork acoustic adapters. The acoustic guitar strap adapters provide a strap solution for guitars with single strap pins. The adapters connect directly to the guitar’s headstock, just above the nut. All are hand-crafted in Nova Scotia using durable leather and cork.

The Thai Guitar Straps are the third addition to the new release lineup. They are available in two models – Burgundy & Blue. The guitar straps are 2″ and include a Thai pattern design with a Jacquard weave. The straps have leather ends and tri-glide adjustment, and are adjustable up to 57″.

The Butter Banjo Straps are the last of the new release lineup and are sure to be a hit among the folk musicians. Available in black and brown models, these hand-crafted straps provide both superior comfort and quality. The straps are 2″, tapering to ½” ends, with foam padding and garment leather backing. Both straps are 55” in length.

Check out the latest releases below and downloadable images in the Media Download Center.

Credit – Levy’s

Levy’s
A division of Gator
P: 813.221.4191
E: marketing@gatorcases.com

Strap Converters
TPCS03, TPCG03, TPCB03

Includes two (2) leather clips with metal hardware. Fashioned from garment leather built to withstand long-term use. Clips directly to shoulder strap rings.

Acoustic Adapters
MM18X

Available in black leather, brown leather, and cork.

Thai Straps
M8TF 

2” woven strap with burgundy Thai motif jacquard top & polypropylene webbing.

Butter Banjo Straps
PMB32GF

2” butter leather top with foam padding & garment backing.

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Levy’s New Guitar Strap Converters

Levy’s has created a never-before-seen way to utilize their straps. After years of research and development, Levy’s introduced guitar strap converters – allowing any individual to use their favorite guitar strap as a shoulder strap replacement for handbags, purses and cases.

The handbag guitar strap converter series by Levy’s creates a whole new element of styling a handbag or purse by transforming one’s favorite guitar strap into a shoulder strap. Fashioned from durable garment leather handcrafted in Nova Scotia, the converters are built to last and are available in black or dark brown leather colorways.

“This was an exciting product for us,” said Gina Clement, Gator’s VP of Marketing & Business Development. “We have so many beautiful and high-quality straps. So, we wanted to find a completely new way to utilize them and these converters were the perfect solution. It’s fun. It’s innovative. And, it’s stylish. What’s not to love?”

The guitar strap converter series are sold in pairs and are the perfect accessory for most handbag styles, including (but not limited to) satchels, totes, shoulder bags, athletic bags, messenger bags, cross-body bags, laptop bags, and camera bags. The strap converters can even be used with hard-shell cases containing strap rings, such as band instrument, tablet or camera cases.

Check out a few product shots of the guitar strap converters below:

Includes two (2) leather clips with metal hardware. Fashioned from garment leather built to withstand long-term use.

Clips directly to shoulder strap rings. 

Available in stores and online now.

Credit – Levy’s

Downloadable photos available in the media download center below:

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Instrument Bell Covers for Back to School

Tampa, FL – In its commitment to help school band and music programs continue while adhering to health and safety standards, Gator is now offering instrument and face cover solutions that follow recommendations from the NFHS (National Federation of State High Schools) study. Gator’s product designs incorporated the study findings and insights.

“We wanted to be very thorough and thoughtful in our research and development, so we connected directly with NFHS on their scientific studies to ensure our product adhered to data-driven recommendations,” said Crystal Morris, CEO of Gator Co. “NFHS was very receptive and helpful in developing and refining our designs to create a high-quality, effective product that would be well-received and helped ensure the health and safety of students and educators.”

“Gator was attentive to our recommendations from the International Performing Arts Aerosol Study,” said James Weaver, NFHS Director of Performing Arts and Sports and Study Chair. “They took a listen-test-and-learn approach to create products that effectively address the findings of the study.”

The instrument bell covers with a pocket for a replaceable MERV 13 filter (included) are made from a breathable, non-woven polypropylene fabric with little to no back pressure or acoustic loss during performance. The fabric and the filter are expected to greatly reduce the spread of aerosols. The bell covers are available in multiple sizes ranging from 4-32 inches in diameter to fit various instruments.

The instrument face masks are specially designed with a front flap opening for easy playing while staying safe and are available in youth and adult sizes.

Covers bell opening of instrument to greatly reduce the spread of aerosols.

Equipped with removable MERV-13 Filter

Gator is taking pre-orders now.

  • Instrument (brass bell) covers with pocket for MERV 13 filter (filter included) – 26 SKUs
    • 13 sizes available ranging from 4”-32” in diameter
    • 2 colors available-black and white

For orders or sales inquiries, please contact orders@gatorcases.com or 813.221.4191.

For media inquiries, please contact marketing@gatorcases.com.

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The Straps For The Next Generation Of Rockstars

Levy’s has set its sights on the next generation of musicians with its newest Kid’s Strap Series. With designs like shooting stars, dinosaurs, and skull & crossbones, Levy’s wants the younger generation of rockstars to have a strap that reflects their personality.

“It was so interesting,” said Gina Clement, Gator’s VP of Marketing & Business Development. “The more we looked at the market, the more we saw a clear need for kid’s patterns and designs. If there is anyone that loves to show off their personality the most, it’s kids. Thus, Levy’s Kid’s Strap Series was created.”

Levy’s kid’s straps are available in 12 unique designs and are the perfect size for kids between the ages of 5 and 14.

###
Whether you’re wrapping up your first gig or launching a world tour, Levy’s has a strap for you. Levy’s offers a wide range of high-quality straps in countless colors, patterns, textures and styles, suited to every need and taste. Their straps have been worn by artists such as Taylor Swift, James Hetfield (Metallica),Tom Morello (Rage Against the Machine), and even U2’s The Edge.

Check out a few of the features from the Kid’s Series below:

Shooting Star

Purple Bolt

Skull & Crossbones

Dinosaur Camo

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One-Stop Shop For All Roto-Molding Needs

Fort Wayne, Indiana – Gator is the leader in custom roto-molding manufacturing and is only one of the few Roto-molders based in the U.S.

What makes Gator unique is its superb ability beyond the molding process. While most molders will only mold, fewer do assembly, and hardly any have the  are housing, 3PL and Drop Shipping capabilities in-house. Not only does Gator rotationally mold customer’s product, they can add significant cost value with their ability to assemble, warehouse and distribute or drop-ship product.

Gator offers custom rotational molding and houses three rotational
molding machines.
a. 2.5 meter Rotoline shuttle
b. 2.6 meter Rotoline carousel
c. 3.0 meter Rotoline shuttle

Gator has virgin to 100% reprocessed resin options, along with color and other additives. Gator provides, low-cost mold making options, Internal machine shop capabilities, virtually unlimited assembly,design capabilities and engineering support, and full-service Warehouse/Distribution/Shipping capabilities on-site.

Gator’s manufacturing capabilities are endless and include but are not limited to the following:

  • Industrial – Portable Sinks, Water/Chemical Storage Tanks,
  • Outdoor – Playground, Gardening, Road Barriers
  • Medical
  • Marine – Dock Boxes, Jet Ski Stations/Lifts
  • Shipping Containers – Cases, Pallets

 

Gator is truly the “one-stop-shop” for any customer’s molding needs.

Check out the video below showing Gator’s capabilities in action:

Check out Gator’s full OEM Capabilities.

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Gator Adds New Mask Styles Due to Overwhelming Response

TAMPA, FL – Due to a very positive response to the first launch, Gator Co. has released a new, limited-edition line of fabric masks with more fun and stylish patterns such as peace signs, polka dots and purple berry to show off your personality. Check out the new styles now available below:

The original line of masks are also still available in charcoal, denim and taupe, and quantities of the very popular music-themed patterns will be replenished.

The masks are manufactured in Canada, and sales proceeds will go towards donations to those in need.

“We knew there was a very high demand for masks, but we were astonished by the great response our first line of masks received,” said Crystal Morris,Founder & CEO of Gator Co. “People seemed to love the patterns so we wanted to offer more options. There are so many people who want and need masks, and we can help.”

The masks are made from cotton fabric for comfort with adjustable straps for a secure fit.
Product Features:
• Machine-washable and reusable
• 100% cotton outer layer
• Cotton/poly jersey inner lining
• Adjustable straps for secure fit

Available online: https://shop.gatorco.com/masks/

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Brooklyn Artists Design Guitar Strap To Be Given Away Free to Those Who Donate to Support Black Lives Matter Causes

This is a critically important time for our nation and the world. We are heartbroken, angry, and hurt over the injustices and prejudices towards the black community.

“This affects every human being, regardless of race, and we have a responsibility to ourselves and others to be better,” said Crystal Morris, Gator Founder and CEO. “Gator is committed to being part of the change. We do not want to sit on the sidelines as observers. We want to use our voice to spark conversations that lead to change. We all have a choice. Let’s choose to rise together.”

With this mission, Gator partnered with artists, Beatriz and Bianca Williams, to create a unique strap that will be given away with donations to organizations leading the charge. The goal is to raise money and awareness for these organizations’ missions and create a strap as a conversation piece for musicians to wear and drive dialogue with.

Starting today, for every donation over $25 that is made to NAACP Legal and Defense Fund, Center for Economic Inclusion, ACLU, Equal Justice Initiative or Color of Change, Gator will give a free, special-edition Levy’s guitar strap.

“The design of the strap represents our nation and the values we should live by – justice, respect, kindness, peace, unity, equality, and love for all, no matter the color of your skin.” said artists Beatriz and Bianca Williams. “It provides an abstract view of a deconstructed flag, demonstrating how our nation is pulled apart by racism. The inspirational words on the back highlight the values and actions that will bring our nation together in solidarity and strength.”

How to be a part of the change and receive your free strap – 2 simple steps:

1. Donate to NAACP Legal and Defense Fund, Center for Economic Inclusion, ACLU, Equal Justice Initiative or Color of Change
2. Complete short order form with contact details and donation receipt at https://www.levysleathers.com/unity-strap/

Afterwards, Gator will ship your special-edition Levy’s strap to you for free.

To donate and for more information on advocacy and education organizations:
https://www.centerforeconomicinclusion.org
• https://www.naacpldf.org/
• https://www.aclu.org/
• https://colorofchange.org/
• https://eji.org/

Restrictions:
• Strap not available for sale
• Currently available only in the US
• While supplies last

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Crystal Morris Wins EY Entrepreneur Of The Year® 2019 Award in Florida Morris recognized for her achievements as an unstoppable entrepreneur

ORLANDO, FL – At an awards gala last night, June 13, in Orlando, FL, Crystal Morris, Owner and President of Gator Co. (parent company of Gator Cases, Gator Frameworks, Gator Rackworks, Levy’s and Slappa), was announced as Entrepreneur Of The Year® 2019 Award in Florida (EOY). Widely considered one of the most prestigious business awards programs in the U.S., the program recognizes entrepreneurs and leaders of high-growth companies who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world. Morris was selected by a panel of independent judges.

“This is an extraordinary honor, and I’m so excited to share this with the rest of the Gator family, who inspire me every day to be better. The Gator family, fans and customers are the reason why I love what I do,” Morris said. “I congratulate all the EOY finalists and outstanding leaders for their remarkable achievements.”

Now in its 33rd year, the EOY program recognizes business leaders in more than 145 cities and 60 countries.

Regional award winners are eligible for the Entrepreneur Of The Year National competition. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 16, 2019.

About Entrepreneur Of The Year®
Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities and more than 60 countries. ey.com/eoy

Gator Co.
5112 W Linebaugh Ave Tampa, FL 33624
P: 813.221.4191
E: marketing@gatorcases.com
www.gatorco.com

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Fresh leather and comfy as ever. Levy’s has a new take on the sax strap

At 2020 Winter NAMM in Anaheim, CA, Levy’s® debuted their signature Saxophone strap series. Available in both leather and neoprene, with hand crafted designs, the new Levy’s® Sax straps feature the upmost comfort and quality.

Featuring high-end embossed leathers, the four luxury padded sax straps, feature a contoured neck shape with leather-wrapped neoprene padding for superior comfort. The Two-ply saxophone straps have 1/8-inch padding wrapped in Levy’s ® softest garment leather. The straps also feature an ‘easy slide’ medallion for cord adjustment extending up to 25 inches. The easy slide allows for single-handed adjustment while the plastic snap hook on the end creates a secure fit to the instrument. The luxury embossed leather straps are available in Deluxe Jade, Deluxe Geranium, Deluxe Black Rose, and Black.

The four printed neoprene straps include the same easy slide and adjustment length. The neoprene straps also disperse the weight of the instrument evenly across the neck and include artistic printed polyester webbing. The neoprene straps are available in Feather, Plaid, Beale Street, and Black. Levy’s® Sax straps provide the upmost comfort and style on the market. Look and play your best with Levy’s® luxury saxophone strap line

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TRAILBLAZING ROCKSTAR AND GUITAR SHREDDER NITA STRAUSS AND LEVY’S TEAM UP ON A SIGNATURE GUITAR STRAP

At 2020 Winter NAMM in Anaheim, CA, Nita Strauss, famed musician and touring guitarist for Alice Cooper, previewed her first signature strap with Levy’s Leathers. The collaboration between the legendary strap brand and one of the most celebrated female musicians in the world led to a one-of-a-kind piece of rock-and-roll merchandise poised for global success.

Strauss created the design to complement the colors of her signature ‘Jiva10’ Ibanez guitar that launched in 2018. The black and gold Baroque design (pictured right) prominently features her swirl icon and her signature is foil-embossed on the leather ends.

“I wanted to make a statement with this strap, and it made sense to partner with Levy’s on this project,” said Strauss. “They’ve been making and crafting straps for over 40 years. They understand an artist’s needs, and I can’t wait to release my signature strap to the world.”

“We’re so excited about the Nita Strauss signature strap,” said Jen Tabor, Levy’s Brand Director. “Nita is a music icon. She’s been a champion for guitarists around the world, is a trailblazer for female musicians, and we are honored to partner with her on this very special strap.”

The Nita Strauss signature strap by Levy’s is anticipated to hit the market in March. They will be available from authorized dealers of Levy’s.

Fans can see Strauss on Alice Cooper’s tour, kicking off Feb. 8,
in Perth, Australia.

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NEW Straps & Bags Released at 2019 SUMMER NAMM

At 2019 Summer NAMM, Levy’s released exciting new guitar straps and bags.

Right Height™ Line with RipChord Technology
This strap line using patent-pending technology allows all musicians to easily adjust their strap with a quick pull of the handle, raising and lowering their guitar without missing a beat.

Levy’s 200 Series Guitar Bags
These deluxe gig bags provide case-like protection without sacrificing the portability of a bag. Your guitar is guarded by 25mm-thick, foam-padded walls with plush lining to prevent scratches. The exterior is covered with tan-colored polyester fabric. Brass metal zippers with leather pulls stand out for a stylish appearance. Padded backpack straps can be adjusted to the desired fit, along with a side handle and grab handle for alternative carrying modes. Easily store a tuner, strings, picks, and other accessories inside the large exterior zipper pocket and smaller front compartment.

Butter Line
Levy’s Butter straps feel exactly how you’d imagine, just like “butta.” Made from our newest Pull-Up leather, the upper is soft and supple from the additional oils used in the tanning process. The Pull-Up texture allows the strap to age well and take on each musician’s characteristics like the beauty of a well-loved guitar. The Butter straps are backed with a velvety garment leather, truly making it one of our softest and strongest straps.

Sundance Line
Our Sundance line is an expression of the deep roots of the rock and roll culture and sure to be an instant classic with rich, textured leathers and luxury materials. This line features a supple, padded core wrapped around the softest leather offered. The top-grain veg-tanned leather ends and decorative stitch have a Western inspiration. Simple and elegant, the Sundance line is the perfect combination of beauty and comfort.

Lucky Line
From the four-leafed clover to the lucky number 7, the white spade and a horseshoe with rivets, the classic and timeless Lucky line will be on your side wherever you go. All straps feature double stitching and a puffed or studded detail for a little something extra.

Fruit Salad Line
The Fruit Salad line has you covered with an array of edibles that will surely delight your family, friends, fans and audiences. Get out your board shorts and flip-flops because these gems will remind you that it’s all about having a good time.

Cork Series
Eco-friendly and earth-conscious, natural cork is the newest addition to our ukulele and mandolin line . Our cork is ultra-thin, flexible, strong, and adds a textural element to our product line. The patterns are bright and bold and feature small amounts of gold fleck intertwined in the print. Try our Multi-Use line that works on all instruments with strap buttons from ukuleles to mandolins, acoustics and kids’ guitars.