We build our straps for the Players who dedicate themselves to their passion for creating and playing music. The studio, the stage and their music is where they feed their soul. Their tenacious appetite for music fuels our commitment to building the best guitar straps possible. #PlayersPlayLevys is where we pay homage to some of those players. Inspired by the love they have for their craft, we think it’s important their philosophies and their music is heard.